Directories differ from standard search engines in that a search engine will query a database of indexed websites before it produces results and a directory is a database of websites that have been arranged by subject or category. Most directories have search functionality but the websites are still listed in specific categories.
Directories & Vertical Portals
As far as inclusion of your web site, typically a search engine will find your site on its own whereas with a directory, you have to submit your site for inclusion. Sometimes the process of getting into a search engine's index results from their crawler finding your site listed in a directory.
Many of the top directories have good link popularity that can be passed on to your site. They also have specific category pages that are related to the nature of your site. In a day and age where link popularity is becoming more important in order to be found in a search engine, directories are a fairly inexpensive way to increase your own link popularity.
Vertical PortalsRecently, there's been increased interest in vertical search engines that are designed around a specific business type or sector. These sites, which include Business.com, Thomasnet.com, IT.com and Gowholesale.com, among others, provide something the traditional search engines simply can't: relevancy. Vertical portals attract people looking for a specific genre of information, unlike traditional search engines that count both consumers and businesspeople among their users.
As a bonus, websites that are listed in these vertical portals also get placement on general search engines because many of the vertical players buy placement to draw in additional traffic for their clients.
Shopping SearchAnother form of search marketing is shopping based search engines. Shopping engines deliver product information directly to consumers, and help them find online merchants to purchase from.
Comparison shopping sites and portals like Shopping.com, Shopzilla/Bizrate, Yahoo Shopping, Froogle and others can be very effective at driving highly qualified leads to a retailer’s online store.
Most shopping search engines work with merchants on a pay-per-click basis, charging them when someone clicks through from the engine. Others are varied in pricing models, including the No Cost option of Froogle, which is Google’s shopping site.
The consumer who is using the shopping sites is likely in a later stage of the buying cycle and is likely to make a buying decision soon.
Four Reasons To Submit to Shopping Search Engines
1. Their Popularity Is Growing Fast
2. They Advertise For You
3. Lower PPC Costs
4. More Qualified Leads
We can optimize and deliver your product content to these sites to drive profitable traffic to your site. Shopping Comparison optimization is an on-going process that significantly improves traffic, conversion rates and profitability from these sites – and provides the metrics to measure their success.
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