Email Campaigns

Permission email marketing is one of the most powerful marketing tools available today.

It is easy, affordable, direct, actionable and highly effective. When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles (e.g. direct mail or print advertising.)

And, with email marketing, you can communicate more quickly which means your time-sensitive information is disseminated in minutes, not days or weeks - and you can see the results of your efforts instantly.

Email marketing is at its most effective when used in communications to your existing customer list or "house list" as a means of customer retention.

Search engine listings and links from other sites are long-term drivers and can generate a steady stream of visitors over a sustained period of time.

But when you need short-term drivers to send you quick bursts of visitors or if you want to develop a continuous dialogue with customers/prospects, email marketing can be a great choice.

At the heart of email relationship marketing is the principal of fair exchange of value. Customers provide information that’s valuable to you(their name and email address) in exchange for information, products, and/or services that are valuable to them.

  • Permission-based email is far and away the preferred method of online communication for consumers. 75% rated it as their preference, with only 25% preferring postal mail and 0% choosing telemarketing. (DoubleClick)


Communicate More Information, More Often

Email marketing is an affordable way to stretch a tight marketing budget. It can cost as little as pennies per email! Unlike direct mail, there is virtually no production, materials or postage expense. So, with email marketing, you can easily and affordably create more communications that are valued by your customer, and you can make those communications support and enhance your brand in a way that substantially differentiates your company from the competition.

Your communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, new product/service launches and reminder notices.

  • 54% of small businesses surveyed rated e-mail as the top online promotion to drive sitevisitors and customers to their web sites and storefronts.( DMA Interactive)


Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.

Did you know..


  • 89% of Internet users share content via email, with 63% saying they share content at least once a week.


  • Customers request plenty of information by email; unfortunately, many do not get what they ask for: although 77% of consumers report wanting to receive offers from marketers, only 8% reported getting them.


  • E-mail marketing spending will grow to $1.1 billion in 2010 from $885 million last year, according to a new report from Jupiter Research.
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