Link Building

Think of link building like “networking” on the offline world; it takes time and hard work, but it usually pays off in the long-run and is one of the most cost-effective marketing tactics.

Most business people know that referral business is one of the most powerful and productive forms of marketing. Similarly, online marketers also know that a comprehensive Link Building Program is a "must" for success online.

Why Build Links?

Perhaps the most obvious reason to build links is for the traffic they can send to your Web site. Before search engines existed, hyperlinks were the primary method of moving from one page to another on the Web. Even today, most Internet users navigate from one site to the next via links. By seeking out websites that offer complementary products or information related to your own site and linking to them, you are offering a service to your visitors and enhancing their experience at your site.

The other reason is that having a large number of websites that link to your site will not only drive traffic in their own right, but they will also help your search engine rankings.

Search engines use “link popularity” to indicate the worth of a site's content. They consider sites with many links from other sites more likely to be relevant to a search and therefore rank those sites higher. In essence, if enough quality sites link to you, then your site becomes a quality site by association. We do want to emphasize that this is definitely a case of quality over quantity. The search engines don’t give much credit for lots of small sites linking to you; they’re looking high traffic sites, especially ones with related content.

How important is link popularity?

If you're having a tough time achieving high search engine rankings, link building may be your real problem. The importance of link popularity to your site's overall search engine visibility is usually about 30-40% of all factors affecting your keyword rankings. This percentage varies according to the particular search engine's emphasis on link popularity.

How can link popularity be improved?

Three main link analysis factors affect your sites search engine ranking: the Authority factor, the Hub factor and the Internal link factor. High-quality, topic related sites that link to your site positively influence its Authority factor and high-quality, topic related sites that your site links to positively influence the Hub factor. Having a good internal link structure will make it easier for the search engines to crawl your website and it’s more likely they will index many of your web pages.

Our Strategic Link Building Program addresses all three of these important areas. We also work with clients to develop the kind of content that helps gain incoming links.

Getting sites to link to your website is not something that’s done overnight. It takes time. Which is precisely why search engines tend to rank sites highly that have it done well. By implementing a sound linking building program now, you can gain long-term advantage.






Did you know..


  • Time-wise, Internet is now TV’s equal.
    According to Jupiter Research, “The impact of online is bigger than we realized.” On average, online users are now spending 14 hours a week using the Internet, which is equal to the amount that they spend watching TV. In fact, they spend more time online than they do with magazines, newspapers and radio combined
Home          Why Choose Us          Info Center          Contact Us          Website Services          Online Marketing          Web2Local