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Local Search
Local Search is a type of search that displays Web results based on keyword queries relative to geographic locations. This is a broad type of search result that is not restricted to the traditional Search Engine or Portal. This Search Engine Marketing channel is most important for businesses that serve distinct and limited regions.
The main types of Local Search are Internet Yellow Pages, Major Search engines ‘natural’ results, Major Search Engines’ Local sections, Geo-targeted Paid Search Advertising, Local Search Engines and Online Classifieds.
The more targeted the marketing campaigns can be, the more likely they will get a good return on investment. The geographic targeting options now available through Local Search opens up the Web as a viable advertising channel for locally-oriented businesses.
Learn more about our local search programs: Web2Local
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Did you know..
- 54% of people indicated they have searched online rather than using a phone book to look up information on local businesses.
- 27% of all Internet searches are local in nature, meaning local customers are looking for local businesses
- 70% of US households now use the Internet when looking locally for products or services
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