Online Public Relations

As a businessperson you’re probably well aware of the value of public relations. When you add the massive power of the Internet to traditional PR, you have an exponentially greater opportunity to promote and generate interest. The Internet allows for a broader distribution and greater interaction with those seeking news and information about your products, services or industry.

One of the most cost-effective ways to publicize and market your business is to use the many PR tools, methods and opportunities that exist online. Many of these are either free or low-cost options. The three main online public relations tools we help clients use are: press release distribution, article syndication and corporate blogs.

Press Release Optimization & Distribution

The most common public relations tool is the press release. Using an online press release is a great way to communicate your company’s news and information to a wide network of publications. Online press release distribution differs from the traditional method in that your information is not only available to the media, but also directly to individuals through the search engines.

In order for your press release to be found by journalists and prospects who are searching the Web, you need to optimize it for the search engines. This not only helps the online visibility of your press release, but can also yield good links to help with your search engine rankings.

Article Syndication/ Content Publicity Program

Because editors, web publishers and site owners are continually looking for fresh content, the writing and distribution of articles is another way to take advantage of the efficiencies of online PR. Article writing is one of the best online or offline marketing techniques. Typically, these features are about a subject related to your business or area of expertise.

Our Content Publicity Program is part public relations and part link building. We promote your articles, guides and white papers on other web sites and online newsletters. These links can take on a life of their own as one editor or webmaster after another decides to draw attention to your article or guide.

We distribute your articles to literally dozens of article content hubs that provide content to tens of thousands of other websites and e-newsletters. In addition, we optimize your articles to ensure that they are search-engine friendly.

Blogs

A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in your industry. A blog is a cost-effective way to communicate quickly with – and get feedback from – your audience of readers, whether they are colleagues, prospects, customers or the media. Your blog should be written by one person and have a distinctive “voice”.

In essence, when you begin to blog, you're publishing your own work – it can be articles, summaries of interesting articles/research you’ve read, or quick posts about new developments in your industry/area. You don’t need any technical expertise to start blogging.

While blogs are low-cost in terms of money, you will need to allocate enough time to keep the content fresh. We can help you develop an effective blog strategy for your company- from content to distribution and promotion.

Benefits of Online Publicity:

  • Broad exposure within your target audience

  • Increased targeted traffic to your website

  • Increased links to help with search engine ranking

  • Fast results - no long lead times

  • Inexpensive for the results achieved

  • Works as well for small businesses as large ones

Did you know..


  • 70% of American adults get news online.


  • 98% of journalists go online daily, 92% for article research, 76% to find new sources or experts and 73% to find press releases.
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