Charting the Right Course
The true fight on the Internet is for that most finite resource – peoples’ attention. Rising above the sea of Internet clutter requires creativity and constant work.
Digital Marketing encompasses all the activities directed toward acquiring new customers and retaining current ones. Website marketing is anything you do to promote awareness of your site and drive targeted visitors to it.
Implement a content program – not random acts of marketing.
There are as many online marketing tools as there are traditional o
nes, with more are added all the time. Without a well planned marketing strategy, your website can easily get lost in the vast waters of the Web. And you can become exhausted and frustrated from always chasing the latest shiny objects.
Marketing effectiveness today is about delivering the right message, to the right people, at the right time. And that is one of the strengths of the Internet. People on the Web aren’t passively waiting for messages to reach them. They are actively looking for information and shopping for products and services. You need to be where they are looking and make it easy for them get what they want.
3 Main Categories of Digital Marketing – Owned, Bought, Earned
A good, comprehensive online marketing strategy addresses all three of these main categories. It includes which tactics should be employed for each that will result in the greatest ROI.
If you’re like most small to mid-size companies, you don’t have the internal resources to fully capitalize on the constantly changing environment of the Internet. That’s where we come in. As a full service Internet marketing firm, we can help maximize your effectiveness online, while minimizing the strain on your resources, both in terms of time and money.
