While email has been overshadowed by flashier emerging marketing channels for some time, permission-based email marketing is still one of the most powerful marketing tools available today.
It is easy, affordable, direct, actionable and highly effective. When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles (e.g. direct mail or print advertising.)
And, with email marketing, you can communicate more quickly which means your time-sensitive information is disseminated in minutes, not days or weeks – and you can see the results of your efforts instantly.
Email marketing is at its most effective when used to your existing customer list or “house list” as a means of customer retention.
Search engine listings and links from other sites are long-term drivers and can generate a steady stream of visitors over a sustained period of time.
But when you need short-term drivers to send you quick bursts of visitors or if you want to develop a continuous dialogue with customers/prospects, email marketing can be a great choice.
At the heart of email relationship marketing is the principal of fair exchange of value. Customers provide information that’s valuable to you(their name and email address) in exchange for information, products, and/or services that are valuable to them.
Communicate More Information, More Often
Email marketing is an affordable way to stretch a tight marketing budget. It can cost as little as pennies per email! Unlike direct mail, there is virtually no production, materials or postage expense. So, with email marketing, you can easily and affordably create more communications that are valued by your customer, and you can make those communications support and enhance your brand in a way that substantially differentiates your company from the competition.
Your communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, new product/service launches and reminder notices.
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.
