Back in the good old days, traffic coming from Internet marketing was basically free.
But as you know, the competition for customers’ attention online is getting fiercer all the time. Not only are there more channels available for people to engage with, but each one has its own algorithm that determines which content gets to be seen by their users.
So the current truth of the matter is – if you want to make sure that your business shows up in front of customers, then you have to pay for ads.
The good news is that online advertising options give you more precise targeting and tracking than most offline ads; and with pay-per-click ads, you only pay when someone actually clicks on the ad.
There are two main categories of pay-per-click advertising: search and social.
Paid Search Ads
Search advertising is incredibly powerful for the very simple reason that the ads actually help users find what they’re looking for right in the moment. Search advertising is about Demand Fulfillment.
Social Media Ads
Social media advertising can be extremely effective because of the precise targeting you can do based on demographics, geography, interests and behavior. Social media advertising is about Demand Generation.
Are you reluctant to dip your toes into pay-per-click (PPC) advertising? Here are some reasons why it’s worthwhile:
- You only pay when an interested person clicks.
- You set your budget to control costs.
- You can reach your target consumer at the right time with the right ad.
- Unlike organic search or social, PPC can show results very quickly.
- PPC data can inform your other marketing channels.
Organic and Paid work best together.
While online paid advertising requires a different approach than organic optimization; it should be done in conjunction with organic search and social optimization. Efforts on both fronts are increasingly necessary to rise above the sea of competition.
We can tailor pay-per-click advertising campaigns in search and social media that will fit your business goals and budget.
- Campaign Strategy
- Competitor Analysis
- Keyword research and analysis
- Audience targeting
- Ad Copy Creation and Testing
- Landing page development
- Conversion and Tracking Analysis