Is your website just treading water?
Whether you’re a B2C or B2B business, when people come to your website, you want them to take some kind of action; whether it’s making a phone call, filling out a contact form, buying a product, signing up for your email newsletter or downloading a whitepaper.
Yet very few small business websites are actually designed with those goals in mind. Too many websites are inwardly focused on the company instead of being outwardly focused on your potential customers and persuading them to take an action.
It’s not about you – it’s about them. You need to have content that answers the questions they have and make it easy for them to find the information they’re looking for with intuitive site navigation. Address their needs, wants, challenges and problems – and then let them know why you are the best solution.
An effective website needs to combine design, technical development, content writing, marketing insights and search engine optimization.
Mobile- Friendly Website Design
It’ll come as no surprise to you that an increasing number of people access the Web on mobile devices. But small businesses have been slow to adapt their websites to the new reality.
Your website needs to employ what is called ‘Responsive Design.’ This allows your website’s design and content to expand and contract to fit various screen sizes, providing a much better user experience.
WordPress is our platform of choice.
Nearly 25% of the world’s top 10 million websites are built on WordPress. It’s a flexible and robust platform that also happens to be the easiest Content Management System around.
Why pay a web development firm to build your site and then pay them by the hour every time you want to make a change to your site? With WordPress, you can update your site by yourself without any coding knowledge whatsoever. Blogging functionality is built right in so it’s easy to continually add fresh content, which is important to both visitors and search engines.
And it has the added benefit of allowing us to build Responsive Design sites at a very affordable cost.
Ecommerce websites
When it comes to developing or redesigning an ecommerce website, you need a partner whose team has all the skills to get the job done right: design, development, marketing, copywriting, SEO and analytics. You need a solid platform that can be customized to meet your specific business.
Our full-service approach offers:
- Custom and scalable functionality
- Responsive Design
- Professional custom design
- Easy to manage content and inventory
- Accept credit cards and paypal
- Integration with your back-end systems
- One page checkout
- Integration with your shipping providers
- Promotions and Discounts
- SEO and marketing
- Conversion Optimization
- Reporting and Statistics
- Google Analytics Integration
Web development isn’t a product, it’s a process.
We don’t just do web design ‘projects’, we partner with our clients. During the build-out process, we are there every step of the way helping you make the right decisions and executing on the plan. And after the website is launched, we continue to be by your side, making adjustments and recommending ways to continually improve your website’s performance.
“When Anne helped us to launch our new e-commerce website, the revenue for our Income Tax School division doubled. Her firm, Channel Marketing, is a great solution for small businesses who want to grow by capitalizing on the huge potential of the Internet.”
-C. McCabe, President, The Income Tax School
