Is your Web site doing all it can to move users toward taking the actions you want?
Or are hurdles and roadblocks frustrating visitors and preventing them from taking action?
Marketing can only pull people to your website, the site has to do the selling. The goal of website conversion enhancement is to get those prospective customers to take the action that you want them to take once they are there – whether that is making an online purchase, filling out an email form, downloading a whitepaper or calling for more information.
Website conversion optimization can help your website to engage each and every visitor in such a way that he or she will continue along the buying path, asking questions and getting answers. If your website does its job, you’ll probably get exactly what you want – and, perhaps even better, so will the customer. At its heart, website conversion is simply about getting into the minds of your customers, figuring out what their questions are likely to be, and giving them clear directions to those answers. Marketing increases traffic, sales converts traffic into revenue.
Online marketing efforts aren’t successful because you’ve increased the number of Clicks, but only when you increase the number of Conversions.
Trying to increase sales/leads simply by driving more traffic to a website with a poor conversion rate is like trying to fill a leaky bucket (your sales funnel) full by adding more water all the time instead of plugging the holes.
That’s why, before we spend any of your money on traffic-generation campaigns, we’ll first review your website from a conversion perspective. There are many times when clients’ budgets are tight, that we recommend spending money on conversion enhancement first, and then later on marketing initiatives.
Conversion Optimization is the perfect complement to your search engine optimization (SEO), pay per click (PPC), social media and email campaigns.
What we do
Using your website analytics, we will benchmark where you are now in terms of site traffic, page views, shopping cart abandonment rate and the sales conversion rate. Our website analysis and usability study will result in an actionable conversion enhancement plan that can improve the customer experience and therefore, your bottom line.
This quick, economical process includes evaluating your site from the perspective of the visitor, following the path of the visitor through your site, and identifying the persuasive and structural elements of your site that fail to create momentum toward a “conversion action.”
Certain conversion-enhancement strategies can be implemented for a small investment of your time and effort. Traffic-generation efforts, meanwhile, may require greater investments of time or effort, or both.
If you’re happy with the overall look and content on your site, but want to explore how you can get better results, conversion enhancement may be the right choice. Give us a call today to learn more about how small improvements to your site can have a big effect on the return you get for your marketing dollars.